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New apprenticeships support creative industries

Tuesday, February 7, 2012

Young people wanting to work in the creative industries are increasing their job prospects through a new type of apprenticeship. Norton Centre for the Creative Industries apprenticeship are the first of its type in Yorkshire, giving 16 to 24-year-olds the opportunity to learn specialist skills.

Apprentices on the one-year Level 3 creative and digital media programme cover journalism, marketing, photography, video production, web design, festival organisation and art gallery skills, and produce content for a different range of organisations. During a recent visit local MP Meg Munn met apprentices Andrew Campbell and Beth Smith to find out more about their experiences ahead of National Apprenticeship Week. This week will have a number of events around the country celebrating the vital role apprentices play in business.

Meg said:

“Apprenticeships are an important way for young people to gain experience in an area of work so I was really interested to learn more about this programme. It’s an innovative approach; supported by the college and designed to meet both students’ and businesses’ needs. Beth and Andrew both told me how much they were learning and demonstrated their new skills. If this programme is successful in helping more young people into work it will be a model that others could follow.”

Twenty apprentices are on the programme, supported by Sheffield College Enterprise Gateway and the City Council, with funding from the European Regional Development Fund. The programme may expand into other areas to help small creative industries employers, or companies who need support with creating multimedia content.

Apprentices are based at Norton College, Dyche Lane. They receive a weekly wage, in common with other apprenticeships. In order to respond to the needs of smaller employers in the creative industries sector, the apprentices work on a project by project basis for several employers rather than being based with one organisation for four days a week.

For more information go to www.sheffcol.ac.uk/creativeapprenticeships

Email: creativeapprenticeships@sheffcol.ac.uk  or call 0114 2602600

For information about National Apprenticeship Week 2012 visit:


Associated Photograph :

Meg with video apprentice Beth Smith

Meg with video apprentice Beth Smith

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